In Your Baby Can Read, their main technique is the recognition of the word along with the image of the word. For example, ‘TREE’ will flash the image of a blowing tree. This, if compared to Saussure’s argument, mixes the both language and speaking techniques with the connection name, thing and the social construction of what the object should be called (language). It is societies construction that a ‘TREE’ should be called a ‘TREE’ over a made up word like ‘flamrant’; therefore, this program combines language and speaking in one “successful program.”
One links, mentally, a word that has been repeated frequently and through use of sound in order to read, and as in elementary, if one reads more, one’s vocabulary expands. In the elementary level it is often recommended that students read very often in order to improve fluency and speech impediments, if there are any. It is in this linkage that people have learned to linguistically improve upon reading, writing, speaking and social acceptance of language.
Saussure de, Ferdinand. "Course in General Linguistics." Literary Theory: An Anthology. 2nd ed. Ed. Julie Rivkin and Michael Ryan. Malden, Ma: Blackwell Publishing, 2004. 59-67