Wednesday, February 17, 2010

Your Baby Can Read: General Linguistics



“Language is not a function of the speaker; it is a product that is passively assimilated by the individual. It requires premeditation…Speaking, on the contrary, is an individual act.” Ferdinand de Saussure clearly and very brilliantly compares the difference between languages and speaking is the psychological connection between sound and images. He argues that language is a “social institution” and a connection between name and thing, which bond in the brain causing linguistic recognition. However, speaking is an abstract concept that materializes sounds via use of syllables, noise, or movements of any object and the connection to the image.

In Your Baby Can Read, their main technique is the recognition of the word along with the image of the word. For example, ‘TREE’ will flash the image of a blowing tree. This, if compared to Saussure’s argument, mixes the both language and speaking techniques with the connection name, thing and the social construction of what the object should be called (language). It is societies construction that a ‘TREE’ should be called a ‘TREE’ over a made up word like ‘flamrant’; therefore, this program combines language and speaking in one “successful program.”

One links, mentally, a word that has been repeated frequently and through use of sound in order to read, and as in elementary, if one reads more, one’s vocabulary expands. In the elementary level it is often recommended that students read very often in order to improve fluency and speech impediments, if there are any. It is in this linkage that people have learned to linguistically improve upon reading, writing, speaking and social acceptance of language.


Saussure de, Ferdinand. "Course in General Linguistics." Literary Theory: An Anthology. 2nd ed. Ed. Julie Rivkin and Michael Ryan. Malden, Ma: Blackwell Publishing, 2004. 59-67

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