Tuesday, March 23, 2010

Nike vs. Karl Marx



"Capital does not mean anything without wage-labor, value, money, price, etc." (651). Marxism is the belief that society is divided into two classes the workers, who don’t own anything and work, and the owners, who own just about everything and don’t work. It’s this exact kind of thinking that has inspired the Nike video, which clearly presents a massively wealthy company, Nike, who “unbeknownst” had a sweatshop that exploited people from poorer countries in order to have cheap labor. This is what Marx calls “alienation” and could possibly lead to the abolishment of class division. It becomes the social interpretation of how Marxism is understood, but according the video, production is the ceasing of this social interpretation because class division does not appear to be disappearing. Oppression of a certain group is part of the subordination of social class through the means of wage-labor.

The fruitful pleasures of life, which Marx describes as “simplest legal relations of individuals” (651), are the possessions that family and communities have the right of obtaining. However, with the use of capitalism, these fruits of labor are stripped from the individuals. He goes on to say that “the division of labor inside a nation leads at first to the separation of industrial and commercial from agricultural labor” (655); this separation leads to the end of conflict of interest. To come to an end of the different kind s of developmental ownership determines individuality in terms of material, instrument and the production of labor (owner of oneself). Where does this individuality lead? Marx says it is "a definite way into these definite social and political relations" (655) and the detachment between ruling class and working class in order to be blended into one (an organized society).


Marx, Karl. "Grundrisse." Literary Theory: An Anthology. 2nd ed. Ed. Julie Rivkin and Michael Ryan. Malden, Ma: Blackwell Publishing, 2004. 650-52.

"The German Ideology." Literary Theory: An Anthology. 2nd ed. Ed. Julie Rivkin and Michael Ryan. Malden, Ma: Blackwell Publishing, 2004. 653-58.

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